It’s Time to Get Serious About Your Business

BY Stephen Hancock

Every year ends with reflection and begins with a fresh drive. This is true for your athletes as well as for you as a coach. 

Every year ends with reflection and begins with a fresh drive. This is true for your athletes as well as for you as a coach. This is when you ask yourself what you did well last year and what you can improve on for the next. Now is the time to re-invest in and to get serious about your coaching business. Here is how TrainingPeaks can help you.

Coach Certification

We now offer TrainingPeaks Coach Accreditation. This accreditation shows athletes that you are experienced and knowledgeable in using TrainingPeaks to work with your athletes. It also makes you eligible to participate in our Coach Match Service, where we’ll help you find leads for potential clients. Finally, our Accredited Coaches are eligible to lead webinars, which are marketed to thousands of athletes and stored on YouTube for long-term viewing.

Selling plans

Leverage the TrainingPeaks Training Plan Store to sell training plans. Plans are a great way to reach out to athletes who may not be ready for personal coaching services, but are still serious about reaching their goals. A well-written training plan can turn into the gateway for one-on-one coaching services.

Prepare Your Public Profile

Thousands of athletes use the TrainingPeaks Coach Directory to search for a coach. Are you “on the map” and is your public profile optimized and therefore doing a good job of “selling” your services?

TrainingPeaks University

Join us in for a coaches-only intensive education opportunity to learn how to use your account most efficiently and effectively, adding value to your coaching business. Our TrainingPeaks Universities are held frequently all over the world, so check to see if there’s one coming up near you, or take our TPU Online at any time.

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About Stephen Hancock

Stephen “BD” Hancock leads the TrainingPeaks Coach Edition Sales Team. He was TrainingPeaks’ first employee. and in his past 10 years with the company, he has been the coaches’ first point of contact, introducing them to the Coach Edition and educating them on how to best integrate the Coach Edition into their business – no matter how big or small.’ He began racing Triathlons in 1988, racing all distances, and coaching as well.